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Skytypers Write The World's Biggest Text Messages

In America, almost every inch of space is an open canvas to advertise on - even the blue sky.

"W E L . . . I bet it's welcome," says Eric Platow of Massapequa, guessing as giant white, billowy letters began to appear 10,000 feet above Jones Beach during the Memorial Day weekend air show. "It is. Look."

Platow, a Wall Street businessman between jobs, says he enjoys watching the Geico Skytypers with his wife, Rachel, and sons Matthew, 4, and Jonathan, 14 months. "It's one of the most exciting things and fun to figure out what they're writing. I never miss this show."

NewsDay.com